Or maybe just be sure to check all your snap updates
This snap proclamation was clearly a sign from the heavens themselves! Kim K needed us. And we needed a strong Q4. We had to act.
Having a reason/sign to connect with a major celeb only gets you so far. You also need an “in.” And, the best “ins” come from an insider.
In our case, one of our early adopters happens to be in the Kardashian camp and has been especially supportive for no other reason than they LOVE the product (good, kind, genuine, famous people DO exist). It was this insider that we quickly reached out to following the snap sent from heaven. And, this same kind soul facilitated the necessary “green light” to send Mrs. Kardashian-West her very own NIGHT pillows.
Most companies send time sensitive samples via FedEx or UPS. But, NIGHT is no average company. So, our cofounder Isaac was booked on a flight the very next morning to LAX with a clear and concise assignment: Ensure the integrity of four precious NIGHT pillows and deliver them at the earliest possible time to Team Kardashian-West.
The quality of the NIGHT pillows are always on point. But, we of course carefully examined to ensure they were absolutely flawless. And, spent hours figuring out the perfect two sentences for Kim’s handwritten note. #nailedit
Our biggest presentation challenge was our pillow mule, a.k.a. Mr. Isaac Oppenheimer. His style can be described as homeless chic or on some days just homeless. This works fine for the everyday NYC grind, but no so well for LA. So, the NIGHT team meticulously curated an appropriate outfit for his mission. Dark jeans + new button up + a fresh pair of Js + glasses (dorky hot is still trending)= emoji for thumbs up.
And, if you do, make sure you have a “Linda.” Anyone who has ever had an important mission knows the validity of Murphy’s law. And, mission “cure Kim K’s pillow woes” was no exception to this. We’ll let our group texts fill you in on the deets:
As for Kim K:
We may or may not have received written notice that “Kim loves!!!” along with confirmation of this from the snap heavens.
As for Saint Linda:
We were sure to show our proper appreciation.
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