5 Steps to Sleeping with THE Kim K

by Kalle Simpson September 13, 2016

5 Steps to Sleeping with THE Kim K

Pop Quiz: How does a young startup without buckets of dolla, dolla bills BUT a legit AF product get in the hands of major celebrities?

Well, at NIGHT, we have a library of stories chronicling how we have been able to share beds with some of the most well-known figures. Typically, we don’t like to sleep and tell. The series of events leading up to us sleeping with THE Kim K. produced valuable insight which we are responsible to share with our people.

1. Keep Your Eyes Open for Signs: 

Or maybe just be sure to check all your snap updates

This snap proclamation was clearly a sign from the heavens themselves!  Kim K needed us. And we needed a strong Q4. We had to act.

2. Get Intro'd by Mutual Friends:

Having a reason/sign to connect with a major celeb only gets you so far. You also need an “in.” And, the best “ins” come from an insider. 

In our case, one of our early adopters happens to be in the Kardashian camp and has been especially supportive for no other reason than they LOVE the product (good, kind, genuine, famous people DO exist). It was this insider that we quickly reached out to following the snap sent from heaven. And, this same kind soul facilitated the necessary “green light” to send Mrs. Kardashian-West her very own NIGHT pillows.

3. Go the Extra Mile (or in our case 3k):

Most companies send time sensitive samples via FedEx or UPS. But, NIGHT is no average company. So, our cofounder Isaac was booked on a flight the very next morning to LAX with a clear and concise assignment: Ensure the integrity of four precious NIGHT pillows and deliver them at the earliest possible time to Team Kardashian-West.

4. Put Your Best Foot Forward: 

The quality of the NIGHT pillows are always on point. But, we of course carefully examined to ensure they were absolutely flawless. And, spent hours figuring out the perfect two sentences for Kim’s handwritten note. #nailedit

Our biggest presentation challenge was our pillow mule, a.k.a. Mr. Isaac Oppenheimer. His style can be described as homeless chic or on some days just homeless. This works fine for the everyday NYC grind, but no so well for LA. So, the NIGHT team meticulously curated an appropriate outfit for his mission. Dark jeans + new button up + a fresh pair of Js  + glasses (dorky hot is still trending)= emoji for thumbs up.

5. Don't Fck Up:

And, if you do, make sure you have a “Linda.” Anyone who has ever had an important mission knows the validity of Murphy’s law. And, mission “cure Kim K’s pillow woes” was no exception to this. We’ll let our group texts fill you in on the deets:



So how did this roller coaster ride of emotion end?

As for Kim K:

We may or may not have received written notice that “Kim loves!!!” along with confirmation of this from the snap heavens.

As for Saint Linda:

We were sure to show our proper appreciation. 

 




Kalle Simpson
Kalle Simpson

Author



5 Responses

Abigail
Abigail

October 11, 2016

I loved this! I’m so proud of you and can’t wait to get one of these fabulous pillows everyone is raving about. ?Xo

Jackie Lau
Jackie Lau

September 14, 2016

Please, reconsider now, posting to Australia ?
It’s not WEST but down under ❤️??

Lindsay Cook
Lindsay Cook

September 13, 2016

This is what dreams are made of! How awesome.

Pia
Pia

September 13, 2016

This might be the best blog post I’ve ever read. “His style can be described as homeless chic or on some days just homeless” you guys are too much!

Caitlin K
Caitlin K

September 13, 2016

This story is AMAZING! You had me laughing and crying at the sheer amazingness that is Kim K sleeping on a night pillow!!

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