We were excited to see the NIGHT Quick Dry Hair Towel featured on NBC's TODAY Show as part of Jill Martin's evening routine essentials.

Our hands-free, heatless design helps absorb water quickly while you get ready, unwind, or move through the rest of your evening. The secure button-and-loop closure keeps the towel in place without adding weight or pulling on your hair.

As seen on TODAY

NIGHT Quick Dry Hair Towel featured on TODAY

Watch the TODAY evening essentials segment

Why it works

  • Absorbent microfiber helps cut down drying time.
  • A hands-free twist-and-flip design stays secure.
  • Heatless drying helps reduce the need for extra heat styling.

Shop the NIGHT Quick Dry Hair Towel

Featured on TODAY in September 2026.

— NIGHT