The Secret Sauce in NIGHT's Success

The Secret Sauce in NIGHT's Success

2017 was an absolute mic drop year for NIGHT. We crushed our retail launches: think Bloomingdales, Anthropologie, QVC. We extended our product line as well as launched a sister brand – SHINE by NIGHT. And, was shown love by some big names– cough:  World News Tonight, People Mag, The View etc.

The secret to our success?? ….we have some awesome fcking people on our side. 

These people come in different forms, positions, and relationships to us..but, they have one thing in common: They are believers in NIGHT and go the extra mile to move us forward. No amount of money or other asset on our balance sheet can compensate for what these legit AF humans bring to the table.

One day we will shower these people with jewels and adventures on yachts..but, in the interim, we show our love to these rock stars with a gift that doesn’t piss off our accountant– fresh sneaks. Because what better way to recognize the forward ‘steps’ that they help make happen? And, not just any sneaks – but, always, the Nike Cortez…

Why the Cortez? Nike’s first ever shoe was originally called the ‘Aztec’ until Adidas threaten suit over a similar named shoe.  So, in response, Nike named their groundbreaking shoe ‘The Cortez’ in reference to Hernán Cortés (insert history lesson on the unfortunate fate of the Aztecs due to Cortés). To us, this shoe represents a bold an audacious spirit that turns challenges into opportunities. Perfect for the people who have stuck their neck out to push NIGHT forward.

Who are these people you ask? Well, check out the ‘Cortez files’ where in 2018 we start profiling them. The first 5 are found below.

To the other NIGHT believers, big and small, I sincerely thank you. Thank you for every like, every review (good or bad), every dollar spent, every chance and effort that is given to make us better and push us forward. (insert prayer hand emoji).

Warmest Regards,

Kalle Simpson

The Cortez Files:

Mollie Riegger Keppler – nickname Big Rig

  • Relationship: Ride or Die Friend of Co-Founder
  • Highlights of contributions: model for NIGHT, guaranteed liker on social media, word of mouth extraordinaire, and made some connections happen at a little network called ABC.
  • Superlative: most likely to get in a bar fight for NIGHT 

  

Galina Vengerov – a.k.a the PD ninja. 

 

 

  • Relationship: Leads Product Development at NIGHT HQ
  • Highlights of contributions: one-of-a-kind product and unparalleled quality, sourcing wizard and absolute visionary in every way.  
  • Superlative: most likely to go to the end of the world for NIGHT (literally)

 

Emily Evans – a.k.a most popular girl in NYC 

  • Relationship: Ride-or-Die Friend turned face of the brand
  • Highlights of contributions: gogo WIFI account, the ULTIMATE connector with extremely beneficial people (all roads lead to Em), PR extraordinaire and obvi QVC superstar.
  • Superlative: most likely to make NIGHT famous 

 

Tenlie Mourning – nickname: TenTen

 

  • Relationship: Intern with a full-time job waiting for her at NIGHT upon graduation 
  • Highlights of contributions: Business Insider & NBC News placements, Email List Slayer and Aesthetic Genius
  • Superlative: most likely to become CEO of NIGHT

 

Maria McCool – a.k.a the QVC O.G. 

  • Relationship: QVC mentor
  • Highlights of contributions: the only reason why we found our way out of the QVC lobby and generally the secret sauce behind our success there. 
  • Superlative: most likely to have a bigger yacht than NIGHT

 

 

January 06, 2018 — Kalle Simpson
4 Reasons to Love Tomorrow After Sleeping on a NIGHT Pillow

4 Reasons to Love Tomorrow After Sleeping on a NIGHT Pillow

Let us guess...

Your weekend was amazing and now you are dreading that early Monday morning alarm clock because it means a long work week ahead. #SAME. We get it.

But we are all about staying positive here at NIGHT HQ, so here are four reasons to look forward to waking up on Monday morning after sleeping on a NIGHT pillow.

1. Deep Sleep = High Functioning Brain

#Fact: The signature black hue of the NIGHT pillow is engineered to help boost melatonin production so you sleep deeply. You’ll wake up as 100% productive as your colleague who says she, “stayed at home and did laundry this weekend.”

2. No Morning Shame

Still had some residual makeup on from the wild weekend? Avoid the sad reminder of nights past as the black silk will work to hide any sign of it. Judgment-free wake up guaranteed. 

3. Hair On Point

We want you to snooze that alarm clock and catch extra Z's, which means your Sunday blow out needs to stay fresh to death for your Monday work day. Preserve your locks with the finest silk pillowcase on the market, that doesn’t cause frizz. The NIGHT pillow ensures you’re ready to be #flawless come 8am.

4. Signs of Exhaustion? Not here.

Maintain hydrated, youthful skin and hair with the NIGHT pillow, leaving you looking like you spent the weekend at the spa, drinking green tea and meditating. No dark circles, sleep creases, or split ends here.

#Sundayscaries are for people who don’t sleep with NIGHT. Beat them forever.

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NIGHT Newcomers: Answer These Two Simple Questions

NIGHT Newcomers: Answer These Two Simple Questions

It is always exciting here at NIGHT HQ when we launch a new product, and the Tri-Silk Pillowcase, specially designed to fit any pillow, is certainly no exception. But if you are new to our brand, you may be wondering – what is best for me? The TriSilk Pillowcase OR the NIGHT Pillow? Well don’t fret, as usual, we have your back. Take a moment to answer these two questions and then you’ll be ready to get in bed with the best NIGHT product for you.

1. Do you want to effortlessly add beauty benefits to your nightly shut eye?

ANSWER: YES

Added benefits when all you have to do is close your eyes and go to sleep? YES PLEASE. The first thing we have confirmed is that you do make solid life choices…and are in fact in the market for either the TriSilk Pillowcase or the NIGHT Pillow.

ANSWER: NO

Seriously? Go ahead and think about that one again.

2. Do you think the pillow you currently sleep on is absolutely amazing and providing you with the best sleep possible?

ANSWER: YES

Damn, let us know what pillow you are sleeping on! But seriously, that’s awesome. Now consider covering that pillow with our TriSilk Pillowcase, a proprietary spandex silk formula designed to moisturize and protect you precious skin and hair. Our signature midnight black hue negates light, acting like a built-in sleep mask and providing you with that deep, restorative sleep that keeps you looking and feeling youthful.

LEARN MORE AND SHOP

ANSWER: NO

You aren’t alone. In fact, this is the answer we hear far more often. Consider trying something new: the NIGHT Pillow aka full NIGHT experience.  The NIGHT Pillow is a lightweight memory foam pillow combined with a custom-fit TriSilk pillowcase to fully maximize your shut eye. The advanced engineered memory foam sleeps cool and provides comfort and support in every sleep position while the custom-fit TriSilk Pillowcase moisturizes and protects your skin and hair. As mentioned above, our signature black hue negates light, acting like a built-in sleep mask. This is the real deal and the total package.

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Risers and Shiners: Kristen Taekman, The Fashionista and Model Mom

Risers and Shiners: Kristen Taekman, The Fashionista and Model Mom

Our mission at Discover NIGHT is simple: we want to help stand out people crush life by maximizing the night time. We draw our inspiration from these stand out individuals; those who refuse to accept mediocrity; those who wake up on a mission; those who want to be the best at whatever it is they do. It is the people who rise and shine that we work for and in this column, we hear from them.

Kristen Taekman is a model, a dedicated wife and mother of two, a former Real Housewife of New York and a fashion and beauty influencer. Beyond giving us total outfit envy on her blog Last Night’s Look, Kristen is also the founder of Pop of Color Beauty. Talk about balancing it all! She is all about good sleep and a huge fan of NIGHT…who could blame her? ; ) 

  1. Average hours of sleep per night? At least 7 a night. Less than that and I am a mess.
  2. Night owl or early riser? Uggh…neither. I could / would sleep all day if I could. It’s hard to get to bed before 11pm and it’s so hard to wake up at 6:30 am with the kids!
  3. Matching pajama sets or anything goes? Matching PJ set. I love a jammie set! My mother-in-law turned me on to them years ago. I have a hard time going to bed in anything else. I have my summer sets and my winters ones. I’m also a bath robe girl!
  4. Latest you’ve ever slept in? NOON! But way pre-kids!
  5. What can you not sleep without? MY EYE MASK! If I am traveling and forget to bring it I put a clean sock over my eyes!  And of course my NIGHT Pillow!
  6. Vivid dreams or no dream memory? My most vivid dream was Elvis kissing me at a baseball game!
  7. What gets you out of bed every morning? My kids…without fail every morning between 6 and 7 AM!
  8. Number of times you snooze the alarm? 3 to 5 ;/
  9. First thing you do when you wake up? PEE.
  10. What keeps you going all day? EBOOST! I have one after breakfast and one at 3pm every day. I am a creature of habit! 

 

Other Risers and Shiners:

Meaghan Murphy, The Editor Extraordinaire 
Lauren Berlingeri, The Wellness Guru
Alexandra Janelli, The Hypnotherapist and Expert in Relaxation

Risers and Shiners: Meaghan Murphy, The Editor Extraordinaire

Risers and Shiners: Meaghan Murphy, The Editor Extraordinaire

Our mission at Discover NIGHT is simple: we want to help stand out people crush life by maximizing the night time. We draw our inspiration from these stand out individuals; those who refuse to accept mediocrity; those who wake up on a mission; those who want to be the best at whatever it is they do. It is the people who rise and shine that we work for and in this column, we hear from them.

From MTV VJ to Deputy Editor of SELF to Executive Editor of Good Housekeeping Magazine, there is nothing #basic about Meaghan Murphy’s fascinating career. On top of being a total boss on the work front, she is a fitness guru, mother of three, a legit AF human and O.G. NIGHT Pillow™ supporter. Here's our 10 question speed round with Meaghan:

  1. Average hours of sleep per night? 7
  2. Night owl or early riser? Early riser.
  3. Matching pajama sets or anything goes? Mismatched sets. I never seem to pull the matching bottoms and top out of the drawer, so I wind up with pizza on the bottom and dinosaurs on the top. Big fan of Target jammies! (I have 3 kids!)
  4. Latest you’ve ever slept in? As a mom: 7 AM. As a human being without kids: Noon.
  5. What can you not sleep without? The hubs.
  6. Vivid dreams or no dream memory? No dreams.
  7. What gets you out of bed every morning? An internal alarm clock…5:03 like a robot!
  8. Number of times you snooze the alarm? I don’t set an alarm!
  9. First thing you do when you wake up? Roll my feet out with a BodyWorks ball. Trying to avoid plantar fasciitis.
  10. What keeps you going all day? Some undiagnosed hyperactivity disorder.

 

Other Risers and Shiners:

Lauren Berlingeri, The Wellness Guru
Kristen Taekman, The Fashionista and Model Mom
Alexandra Janelli, The Hypnotherapist and Expert in Relaxation

September 27, 2016 — Caitlin Collins