Oh sleep, how we love you so. NIGHT was built on the belief that sleep is a powerful tool, and with the right products to support your *best sleep*, it leads to feeling and looking better.

We spend 1/3 of our lives sleeping, but is that all there is to know about sleep?  Check out these sleep facts:

1. 12% of people dream in black and white.

Studies show that before color television, only 15% of people dreamt in color. Thanks to color television (scientists think) we’re all seeing colors.

2. World record for longest time without sleep: 11 Days 

In 1964 Randy Gardner set the record for the longest period of time without sleeping. Under close observation by scientists, Gardner went 264 hours without any shut eye.

3. Sleep deprivation will kill you faster than food deprivation

Stranded on an island? Best to get some rest. Although neither types of deprivation come recommended, after several days without sleep, you’d lose almost all ability to function.

4. Fear isn’t the most common sleepy time emotion

Despite countless stories of nightmares and terrors, scientists have found that the emotions most commonly felt during sleep/dream states are sorrow, guilt, and confusion. Still a bummer.

5. High Earners get the best sleep

 According to the British Bedtime Report (yes, that’s a thing) people who make equivalent to upwards of 80K per year get 34% better sleep. 

The takeaway? Sleep is unbelievably important. And a very worthwhile place to invest in. Want to get a better night's sleep? 

SHOP NOW 

Real talk: not one of us on the NIGHT squad loved memory foam when we started working on this brand. We joke about how skeptical we were that the hero product, the sleep-enhancing and beauty-boosting NIGHT Pillow features a memory foam base.

As we talk to more and more consumers, we have realized that we were not alone; a good percentage of the population has a negative opinion on memory foam. Sad.

Flash forward to today: we are memory foam > filled pillows all the way. It is NIGHT’s unique, high quality, air light memory foam that has converted us. We have so many interesting memory foam convos via phone and email, we decided to share some insights here on the blog.

Below are the top questions we receive on memory foam, straight from our customers. In fact, a memory foam conversation can go a little something like this:

“Seriously tho, why are you guys so obsessed with your memory foam?”

Not going to lie, we are pretty obsessed with our memory foam. Memory foam (done right) provides the perfect balance between comfort and support. Check out this YouTube video of our egg test comparing memory foam to filled pillows in their ability to achieve this delicate balance.

Also, memory foam is naturally hypoallergenic, so dust mites, allergens and pollutants won’t build up inside your pillow. Considering that other pillows can be bacterially indistinguishable from a toilet seat (yes, science says), this is a pretty important point to consider.

“Ok that’s legit. But my experience with memory foam is that it [insert: is as heavy as a brick, sleeps hot, holds its shape too rigidly, etc etc]. How is yours different?”

Love that you are asking this because ours IS different. Our unique memory foam is oxygenated, making it the lightest, airiest and fluffiest memory foam on the market. It is specially designed to “recover” i.e. regain its shape quickly, so that as you move in your sleep, it does the work to self-adjust and keep your neck and head aligned and supported. The light nature of our foam allows for ideal air flow for a cool, comfortable sleep experience.

“Wow, good stuff. But I’ve heard memory foam can have a funny smell. What’s the deal?”

Yes, this is a process called off-gassing. As part of the production of memory foam, there is a short period where compounds can break apart and produce a gas, hence the term off-gassing. No studies have shown that the off-gassing process is toxic or dangerous, but if you are sensitive to smell, it may be unpleasant for a few days. On our end, we do our very best to complete any off-gassing at our production facility (located here in the USA in Detroit) so that by the time the pillow arrives at your door, you will not experience any odor whatsoever. If by chance you do, we hope you will holler at us right away because we maintain top notch customer service and you can be rest assured we will take care of any issue.

“Word. I’ve seen pictures of your foam- what’s up with the craters in the foam?”

Craters in foam = high quality foam. All higher quality memory foam has craters because of individual air bubbles that form during the custom molding and manufacturing process. Here’s a quick video to show how our foam is individually hand-poured into a custom mold and then trimmed and inspected for top quality assurance right here in the USA.

“Ok, last question. I want to get my money’s worth. Do memory foam pillows last as long as filled pillows?”

General rule of thumb is that you should replace filled pillows every 18 months, unless you are extremely dedicated to washing it on a regular basis. Then you may be able to hold onto it a little longer…but remember what science says about that pillow and a toilet seat. Gross.

For memory foam pillows, it is recommended that you replace them every three years. No maintenance necessary because of the naturally hypoallergenic nature of the foam.

 “Well damn…I think I need to try this memory foam for myself. Can I place an order right now?”

Yes, yes you can.

SHOP THE NIGHT PILLOW NOW

Let us guess...

Your weekend was amazing and now you are dreading that early Monday morning alarm clock because it means a long work week ahead. #SAME. We get it.

But we are all about staying positive here at NIGHT HQ, so here are four reasons to look forward to waking up on Monday morning after sleeping on a NIGHT pillow.

1. Deep Sleep = High Functioning Brain

#Fact: The signature black hue of the NIGHT pillow is engineered to help boost melatonin production so you sleep deeply. You’ll wake up as 100% productive as your colleague who says she, “stayed at home and did laundry this weekend.”

2. No Morning Shame

Still had some residual makeup on from the wild weekend? Avoid the sad reminder of nights past as the black silk will work to hide any sign of it. Judgment-free wake up guaranteed. 

3. Hair On Point

We want you to snooze that alarm clock and catch extra Z's, which means your Sunday blow out needs to stay fresh to death for your Monday work day. Preserve your locks with the finest silk pillowcase on the market, that doesn’t cause frizz. The NIGHT pillow ensures you’re ready to be #flawless come 8am.

4. Signs of Exhaustion? Not here.

Maintain hydrated, youthful skin and hair with the NIGHT pillow, leaving you looking like you spent the weekend at the spa, drinking green tea and meditating. No dark circles, sleep creases, or split ends here.

#Sundayscaries are for people who don’t sleep with NIGHT. Beat them forever.

SHOP NOW 

It is always exciting here at NIGHT HQ when we launch a new product, and the Tri-Silk Pillowcase, specially designed to fit any pillow, is certainly no exception. But if you are new to our brand, you may be wondering – what is best for me? The TriSilk Pillowcase OR the NIGHT Pillow? Well don’t fret, as usual, we have your back. Take a moment to answer these two questions and then you’ll be ready to get in bed with the best NIGHT product for you.

1. Do you want to effortlessly add beauty benefits to your nightly shut eye?

ANSWER: YES

Added benefits when all you have to do is close your eyes and go to sleep? YES PLEASE. The first thing we have confirmed is that you do make solid life choices…and are in fact in the market for either the TriSilk Pillowcase or the NIGHT Pillow.

ANSWER: NO

Seriously? Go ahead and think about that one again.

2. Do you think the pillow you currently sleep on is absolutely amazing and providing you with the best sleep possible?

ANSWER: YES

Damn, let us know what pillow you are sleeping on! But seriously, that’s awesome. Now consider covering that pillow with our TriSilk Pillowcase, a proprietary spandex silk formula designed to moisturize and protect you precious skin and hair. Our signature midnight black hue negates light, acting like a built-in sleep mask and providing you with that deep, restorative sleep that keeps you looking and feeling youthful.

LEARN MORE AND SHOP

ANSWER: NO

You aren’t alone. In fact, this is the answer we hear far more often. Consider trying something new: the NIGHT Pillow aka full NIGHT experience.  The NIGHT Pillow is a lightweight memory foam pillow combined with a custom-fit TriSilk pillowcase to fully maximize your shut eye. The advanced engineered memory foam sleeps cool and provides comfort and support in every sleep position while the custom-fit TriSilk Pillowcase moisturizes and protects your skin and hair. As mentioned above, our signature black hue negates light, acting like a built-in sleep mask. This is the real deal and the total package.

LEARN MORE AND SHOP

Have you ever not been able to fall asleep because your mind is racing? Or maybe you’ve fallen sound asleep after a long day…only to wake up 20 minutes later with eyes wide open? At NIGHT, we talk about sleep pretty much 24-7 and we hear this kind of feedback all the time, especially with our home base in NYC, the city that never sleeps.

We caught up with Alexandra Janelli, one of New York City’s premier hypnotherapists and fellow believer in the power of restorative sleep, to shed some light on how she helps her celebrity clients catch better zzz’s.

Here are her ten tips to boost your sleep game, because we believe sleep should be at the top of everyone’s priority list:

1. Don’t try so hard. “Stop trying to turn off your mind. Your mind never turns off even when you are sleeping.” Alexandra recommended listening to the thoughts and letting them flow, versus trying to control them.
2. Catalogue your day. Alexandra explained that digestion of the day is the first step to letting go. “Start from the beginning of your day and go step by step, noting each thing you did that day from getting up and brushing your teeth to going to bed.”
3. Consider using a journal. Clear your mind by writing your thoughts down. Alexandra told us this is a great way to consciously and subconsciously dump all the thoughts in your head out on paper.
4. Get out of your head and into your body. “Sleep is about relaxation. Relaxation and stress cannot coexist.” Alexandra recommended thinking about sending a message to each muscle in your body to relax. Go slow and see how heavy and loose you can make each muscle feel.
5. Forgive yourself. We need a reminder sometimes that we are not perfect! “There may be many things you didn’t accomplish today. Beating yourself up can only cause more anxiety.” Alexandra said to create a plan by making a to do list for tomorrow and then leave today to be yesterday. 
6. Accept that not every night will be a "good night sleep". “What happens in your day can be directly correlated to how well you sleep or don’t sleep. By holding a high sleep quality bar for every night, despite what happened in your day, the more you are setting yourself up for failure.” Alexandra explained that sometimes acceptance can alleviate the fear.
7. Think positive. Alexandra said that by thinking "what if I don't sleep tonight?" you are already planting a subconscious suggestion and influencing a behavior of not sleeping well. “Reframe your thinking to positive ego boosting suggestions, telling yourself that tonight you will sleep.”
8. Embrace the night. “Frustration increases stress.” Alexandra encouraged thinking of ways in which you can embrace the night when you are awake. Beating yourself up only leads to more stress and less possibility for falling back asleep.
9. Make your bed a comfortable, relaxing environment. Alexandra explained that it is important to take your time finding the right bedding and build a comfortable, dark environment, conducive to quiet, restful sleep.
10. Use guided hypnosis recordings. “There are many apps and recordings on YouTube that can help filter your thoughts and redirect your mind to a state of calm. These recordings can help bring you through the different brainwave lengths to a state of deep sleep.” Alexandra suggested trying her Theta Springs Sleep Better Hypnotherapy Program.

Our mission at Discover NIGHT is simple: we want to help stand out people crush life by maximizing the night time. We draw our inspiration from these stand out individuals; those who refuse to accept mediocrity; those who wake up on a mission; those who want to be the best at whatever it is they do. It is the people who rise and shine that we work for and in this column, we hear from them.

Alexandra Janelli is a certified hypnotherapist and life coach and owner of the luxury wellness center Modrn Sanctuary. Considered one of New York City’s premier hypnotherapists, Alexandra has been featured in various publications and worked with clients ranging from Academy Award Nominee Actors to famous photographers and high level executives. She is an advocate for deep, restorative sleep and rests her head on a NIGHT Pillow every night!

1. Average hours of sleep per night? 7-9
2. Night owl or early riser? MORNING ALL THE WAY
3. Matching pajama sets or anything goes? Cute nightgown or soft t-shirt
4. Latest you’ve ever slept in? This year???...10:30am...
5. What can you not sleep without? Duvet comforter and Chapstick with a glass of seltzer on the side table
6. Vivid dreams or no dream memory? Dream enthusiast.
7. What gets you out of bed every morning? My dog and a walk in the park with coffee
8. Number of times you snooze the alarm? ..snoozing makes you fall deeper asleep!
9. First thing you do when you wake up? Get licked by my dog
10. What keeps you going all day? Feeling proud of what I am accomplishing.  

Other Risers and Shiners:

Meaghan Murphy, The Editor Extraordinaire 
Kristen Taekman, The Fashionista and Model Mom
Lauren Berlingeri, The Wellness Guru

Our mission at Discover NIGHT is simple: we want to help stand out people crush life by maximizing the night time. We draw our inspiration from these stand out individuals; those who refuse to accept mediocrity; those who wake up on a mission; those who want to be the best at whatever it is they do. It is the people who rise and shine that we work for and in this column, we hear from them.

 Lauren Berlingeri is the ultimate guru of all things health and wellness. Beyond her work as a model, fitness expert, and certified holistic nutritionist and health coach, Lauren is the co-founder of HigherDOSE in NYC. The NIGHT team recently experienced the natural high of HigherDOSE’s infrared saunas and it’s safe to say we are addicted.

1. Average hours of sleep per night? 7-8 hours (I'm super happy when I get 8)
2. Night owl or early riser? Early riser for sure. I’m actually useless past 9 PM!!!
3. Matching pajama sets or anything goes? Anything goes…by that time I’m so tired I really could care less what I sleep in!
4. Latest you’ve ever slept in? In the last few years, probably 10:30 AM max!!! I’m not great at sleeping in.
5. What can you not sleep without? My boyfriend!!!
6. Vivid dreams or no dream memory? No memory. Even when I wake up from a dream and I want to explain it to my boyfriend, I can’t because there is more of a feeling than a memory.
7. What gets you out of bed every morning? Coffee!!! I make my own version of Bulletproof. It’s my favorite part of the day!
8. Number of times you snooze the alarm? Never!! I can’t wait to get up. I often wake before my alarm goes off.
9. First thing you do when you wake up? Drink water!
10. What keeps you going all day? Passion for what I do at work. I’m an entrepreneur that lives in NYC which means I live to work. What I do for work is so gratifying and rewarding.

Other Risers and Shiners:

Meaghan Murphy, The Editor Extraordinaire 
Kristen Taekman, The Fashionista and Model Mom
Alexandra Janelli, The Hypnotherapist and Expert in Relaxation

What size? Will she even use this? Does he like this color? We get it. There’s a lot to consider when shopping for that perfect gift. But this year you can kick back and enjoy the (spiked) eggnog because we have the answer all of your shopping struggles. The NIGHT Pillow™! Here’s why it is the perfect gift for every single person on your list:

ONE SIZE FITS ALL

People change sizes constantly, especially as the office cookie swaps start up around November 1^st. So don’t burden yourself trying to guess someone’s size (let alone insult him/her). Not only does the NIGHT Pillow™ always fit just right, but the foam is advanced engineered to self-adjust accommodating all sleep positions and providing universal comfort.

GENDER NEUTRAL

Men, women, extremely spoiled dogs…the NIGHT Pillow™’s incredible benefits work for everyone. We also have three tonal design options for the border of the pillow, so if you gift two pillows to a couple, they will be able to tell them apart…and you won’t be held responsible for a pillow fight.

ALWAYS APPROPRIATE

Whether you are looking for a gift for sweet grandma or a tinder date with future potential, a game-changing sleep product is a definite win. The NIGHT Pillow™ is a classic…but also keeps it real with a little flava. There’s a bedding angle, a beauty angle, and an all-around #treatyoself angle to be played here.

BLACK MATCHES EVERYTHING

“I don’t like the color black” – said no one ever. You don’t need to be Anna Wintour to understand the power of black to match absolutely everything. And the signature black hue not only looks super fresh, but negates light for a deeper, more restorative sleep.  

ALWAYS NEEDED

Besides your wedding registry and moving, how often do you update, or even think about, your bedding? Chances are you and everyone you know have neglected the average 2-3 year life span of a pillow and should be in the market for an upgrade. Gifting someone the NIGHT Pillow™ achieves that “you read my mind, I’ve been meaning to get a new pillow” status.

THE GIFT THAT KEEPS ON GIVING

By gifting someone a NIGHT Pillow™, you are essentially providing them with a better night’s sleep and hydrated and healthy skin and hair. Hands down it cannot get better than that.

So get your gifting on! A NIGHT Pillow™ for YOU and YOU and YOU…

Congrats on getting in bed with NIGHT! You and your pillow are going to share a lot of awesome QT together (1/3 of your life actually). We guarantee NIGHT will treat you right, but here are five tips to get the most out of your experience:

1. Sleep directly on the custom TriSilk™ moisturizing pillowcase pre-assembled on your NIGHT Pillow™ to maximize the benefits. No additional pillowcase needed!
2. Avoid stacking other pillows above or below the NIGHT Pillow™. The height of the foam is engineered to be universally supportive.
3. Sleep freely. Don’t concern yourself with your “normal sleep position.” Fact is the average person changes position 2-36 times a night. The NIGHT Pillow™ is advanced engineered to self-adjust for the perfect comfort and support in every position.
4. Keep your sleep surface fresh—it’s so easy! The TriSilk™ moisturizing pillowcase is removable and machine washable. We recommend laundering it every other week or as needed. No need to worry about cleaning the self-adjusting memory foam core. It's hypoallergenic so stays so fresh and so clean without additional maintenance. 
5. Don’t be scared that your pillow doesn’t look like your grandma’s. Our MidNIGHT black hue actually negates light promoting a deeper more restorative rest. Trust us once you sleep black, you won’t go back J

Give it time! Remember we have a 101 night no strings attached policy. So take your time. We recommend sleeping with the pillow for at least 10 nights before drawing a conclusion. Enjoy your #sleepwithbenefits!