Oh sleep, how we love you so. NIGHT was built on the belief that sleep is a powerful tool, and with the right products to support your *best sleep*, it leads to feeling and looking better.

We spend 1/3 of our lives sleeping, but is that all there is to know about sleep?  Check out these sleep facts:

1. 12% of people dream in black and white.

Studies show that before color television, only 15% of people dreamt in color. Thanks to color television (scientists think) we’re all seeing colors.

2. World record for longest time without sleep: 11 Days 

In 1964 Randy Gardner set the record for the longest period of time without sleeping. Under close observation by scientists, Gardner went 264 hours without any shut eye.

3. Sleep deprivation will kill you faster than food deprivation

Stranded on an island? Best to get some rest. Although neither types of deprivation come recommended, after several days without sleep, you’d lose almost all ability to function.

4. Fear isn’t the most common sleepy time emotion

Despite countless stories of nightmares and terrors, scientists have found that the emotions most commonly felt during sleep/dream states are sorrow, guilt, and confusion. Still a bummer.

5. High Earners get the best sleep

 According to the British Bedtime Report (yes, that’s a thing) people who make equivalent to upwards of 80K per year get 34% better sleep. 

The takeaway? Sleep is unbelievably important. And a very worthwhile place to invest in. Want to get a better night's sleep? 

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No beauty tool can beat a good night’s sleep. That’s the philosophy NIGHT was founded on. We create products that harness the power of sleep for better skin and hair while you rest. “Beauty sleep”—what a famous cliché. But now, there’s science to back up the NIGHT philosophy (though its not like we needed it).

 A new study has shown that 60% of people find that a good night’s sleep improves their appearance. And that those who can find a way to catch 9+ hours of the stuff per night see increased effectiveness of sleep on their looks.

Participants in the study reported these #killer stats:

44% of people reported improved overall demeanor

42% reported brighter eyes

21% reported brighter complexion

17% reported fewer wrinkles

11% improved skin condition

Sleep expert Neil Robinson noted that a good night’s sleep might be the key to a “better appearance,” but you already knew that.

Ready to look as good as you feel?

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In 1972, Harvey Milk opened a small camera shop on Castro street in the heart of San Francisco. Upset by what he considered an unfair tax on small businesses in the city, Milk decided to run for a small local office. Within 5 years, Milk would make history as the country’s first openly gay elected official. 

As the month of June nears its close, the trailblazers of the Pride movement should be commended. In the fields of politics, entertainment, music, and sports, there are the firsts: those who took the risk of unfair judgement and hate to come out to the world with #pride. Here are just a few of them:

1. Harvey Milk 

In November of 1978, Milk was assassinated in his office. Though his tenure in government was short-lived, he introduced the possibility of powerful officials being gay to the table.

2. Ellen 

Ellen, oh, Ellen. How we love you. In 1997, she was one of the first women to come out as gay in entertainment. Ellen’s personal coming out was timed perfectly with that of the character she played at the time, Ellen Morgan — who also came out on the popular sitcom Ellen. She would late front a historic Times cover and an interview with Oprah. Though she was outed by Hollywood for a time after, Ellen was one of the first to make being gay, really ok. Two decades later, Ellen said: “I’m Ellen, and I’m gay. 20 years ago, I said that; it was a much bigger deal then.”

3. Jason Collins

Basketball is a guy’s guy kind of deal. Collins was the first openly gay player on a major American team sport. “I'm a 34 year-old NBA Player. I’m black. And I’m gay” Collins said in an op-ed for Sports Illustrated. "No one wants to live in fear. I've always been scared of saying the wrong thing. I don't sleep well. I never have. But each time I tell another person, I feel stronger and sleep a little more soundly,” Collins wrote, inspiring many to follow his footsteps. 

4. Anderson Cooper

Though he was the sixth, Cooper was by far the most high-profile journalist to come out in the cable news industry. While the topic of his sexuality was speculated for years, Cooper came out in an open letter, saying: "while as a society we are moving toward greater inclusion and equality for all people, the tide of history only advances when people make themselves fully visible,” changing the tide himself.

5. Chely Wright

While country music singer Chely Wright decided to come out in 2007, it took her three years to release her the song “Like Me” through which she came out to the world in conjunction with a spot on The Today Show. Still today, Wright is one of the only openly gay country music singers. 

At NIGHT, we’re pretty committed to doing everything a little different. And we firmly believe that beauty is multi-dimensional. That’s why we make products made to work on your skin and hair while maximizing the hours you can catch some Zz’s; our new Dual Sided Pillowcase is no different. We took a look at our product line and wondered why we didn’t have something that was customizable to the user’s needs. So we went out, like we do, and developed this double-sided-magi-refiffic pillowcase to help create balance for your skin and hair, whether you lean to the dry or oily side of life.

How it works: 

Side One is made of our classic mulberry silk to help maintain optimal moisture levels of dry skin and hair. It provides that one-of-a-kind smooth, NIGHT surface that won’t absorb moisture, or face creams from your best beauty assets. Wake up bedhead, breakout, and sleep crease free. 

Side Two is made from bamboo, which naturally wicks excess oil, moisture, and sweat away from your skin and hair, giving it a balancing boost so your skin and hair can get back to normal. Bamboo fibers are less abrasive than traditional pillowcase materials like cotton or jersey, so it won’t tug on your skin+hair, preserving the signature NIGHT benefits like eliminated bedhead, hair damage, and sleep creases. #YAS

We might be crazy, but we think we’re onto something. Here’s three reasons why two sides are better than one:

1. The seasons change, so should your beauty routine  

Pretty much no one’s talking about how skin and hair needs change with the seasons, but we are. Dry in the winter, and oily in the summer? Vice versa? All you’ve got to do is flip this baby over halfway through the year.

2.  Life ain’t consistent, so get something flexible

Hormones, diet, a broken AC, there’s no predicting what’s going to come up in the middle of the night. So even if you tend to be a little dry, some nights might call for something different — to avoid waking up with a bad hair day, or a #fresh blemish.

So, be prepared to look your best every morning, no matter what with the NIGHT Dual Sided pillowcase.

3. No two skin + hair types are the same, so get something that works for you

At some point along the way, beauty companies began to catch on to the fact that not everyone’s beauty needs are the same. Your moisturizer or shampoo specifies dry or oily skin/hair types, so why should your nighttime beauty routine be any different? The NIGHT Dual Sided Pillowcase was born from of this question, and was designed to ensure no matter what your skin and hair type is, you’ll wake up on the bright side.

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2017 was an absolute mic drop year for NIGHT. We crushed our retail launches: think Bloomingdales, Anthropologie, QVC. We extended our product line as well as launched a sister brand – SHINE by NIGHT. And, was shown love by some big names– cough:  World News Tonight, People Mag, The View etc.

The secret to our success?? ….we have some awesome fcking people on our side. 

These people come in different forms, positions, and relationships to us..but, they have one thing in common: They are believers in NIGHT and go the extra mile to move us forward. No amount of money or other asset on our balance sheet can compensate for what these legit AF humans bring to the table.

One day we will shower these people with jewels and adventures on yachts..but, in the interim, we show our love to these rock stars with a gift that doesn’t piss off our accountant– fresh sneaks. Because what better way to recognize the forward ‘steps’ that they help make happen? And, not just any sneaks – but, always, the Nike Cortez…

Why the Cortez? Nike’s first ever shoe was originally called the ‘Aztec’ until Adidas threaten suit over a similar named shoe.  So, in response, Nike named their groundbreaking shoe ‘The Cortez’ in reference to Hernán Cortés (insert history lesson on the unfortunate fate of the Aztecs due to Cortés). To us, this shoe represents a bold an audacious spirit that turns challenges into opportunities. Perfect for the people who have stuck their neck out to push NIGHT forward.

Who are these people you ask? Well, check out the ‘Cortez files’ where in 2018 we start profiling them. The first 5 are found below.

To the other NIGHT believers, big and small, I sincerely thank you. Thank you for every like, every review (good or bad), every dollar spent, every chance and effort that is given to make us better and push us forward. (insert prayer hand emoji).

Warmest Regards,

Kalle Simpson

The Cortez Files:

Mollie Riegger Keppler – nickname Big Rig

“Traveling does wonders for my skin and hair,” said no one ever. But perhaps you’ve seen people stepping off a plane looking flawless? Well of course they have secrets. No one puts in zero beauty effort while traveling and gets away with it! So bring on the tips, tricks and insider secrets!

To celebrate the launch of the NIGHT Pillow compression case, we spoke with some of our favorite beauty experts to get the scoop on upping your beauty game in tough travel conditions. Between being able to easily take your NIGHT Pillow with you wherever you go and their game-changing advice, consider yourself celebrity jetsetter status. 

Here’s what they had to say…

“Packing my beauty products used to stress me out but now I collect samples and minis of my favorite brands and store them in a pouch that’s actually made to store a wet bathing suit (ha!). It sounds weird, but it’s lined with a wipeable material so if my moisturizer explodes during a flight, the clean-up is easy. I always keep the pouch filled with baby toothpaste, razor, face wash, SPF, moisturizer, face oil, self-tanner wipes, etc. so I have everything I need in one spot. I literally grab it and go. It’s a fun way to try out new products that I don’t use on a daily basis. If/whenever possible, I fly without wearing makeup (just skincare) and I love to use undereye patches while en route. Upon arrival, I pull them off and instantly feel refreshed. I also use a facial self-tanner (I love the Dr. Dennis Gross Skincare Alpha Beta Glow Pads) the night before I travel so I look glowy when I get to my destination.”

 -Heather Muir Maffei, Beauty Director at Real Simple and Health Magazine

"Dry plane air can suck the moisture right out of your skin, so I always make sure to BYO hydration! I bring my own empty water bottle to refill at the airport, en route, and when I land. I pack my favorite tea bags (usually spearmint since the spice is a known skin-enhancer) to dip in hot water for extra nourishment, and I bring a face spritz to use throughout a long trip as needed." 

-Alexis Farah, Freelance Writer and Founder of Random Acts of Lipstick

“When I travel I always bring makeup products that are in cushion form. Now everything from foundation to blush and highlighter come in a cushion compact, and I love it because it's leak free, easy to throw into your bag, comes with a built-in mirror and the formulas usually give your skin a really beautiful, dewy glow that you can't always get from stick products (the other easy-to-travel-with makeup form). Plus I've found that cushion compact foundations and blushes really give your skin a nice youthful finish that photographs really well!”

-Carolyn Hsu, Site Director at New Beauty

“I love clothes that are still chic but comfy.  I’m not that person that can travel in 6-inch stilettos and tight outfits, so I try to go for cute coordinates that are still tasteful.  My eye mask and Barefoot Dreams shawl are a must because I’m always freezing on planes!  I also try to stay extremely hydrated by drinking tons of water (planes dry me out!) and love to spritz my Kiehl’s Cactus Flower & Tibetan Ginseng Hydrating Mist in the middle of the flight, especially on redeyes.”

-Brittney Levine, On-Air Style & Trend Expert and Host of Marie Claire’s “The Fix”

Let us guess...

Your weekend was amazing and now you are dreading that early Monday morning alarm clock because it means a long work week ahead. #SAME. We get it.

But we are all about staying positive here at NIGHT HQ, so here are four reasons to look forward to waking up on Monday morning after sleeping on a NIGHT pillow.

1. Deep Sleep = High Functioning Brain

#Fact: The signature black hue of the NIGHT pillow is engineered to help boost melatonin production so you sleep deeply. You’ll wake up as 100% productive as your colleague who says she, “stayed at home and did laundry this weekend.”

2. No Morning Shame

Still had some residual makeup on from the wild weekend? Avoid the sad reminder of nights past as the black silk will work to hide any sign of it. Judgment-free wake up guaranteed. 

3. Hair On Point

We want you to snooze that alarm clock and catch extra Z's, which means your Sunday blow out needs to stay fresh to death for your Monday work day. Preserve your locks with the finest silk pillowcase on the market, that doesn’t cause frizz. The NIGHT pillow ensures you’re ready to be #flawless come 8am.

4. Signs of Exhaustion? Not here.

Maintain hydrated, youthful skin and hair with the NIGHT pillow, leaving you looking like you spent the weekend at the spa, drinking green tea and meditating. No dark circles, sleep creases, or split ends here.

#Sundayscaries are for people who don’t sleep with NIGHT. Beat them forever.

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It is always exciting here at NIGHT HQ when we launch a new product, and the Tri-Silk Pillowcase, specially designed to fit any pillow, is certainly no exception. But if you are new to our brand, you may be wondering – what is best for me? The TriSilk Pillowcase OR the NIGHT Pillow? Well don’t fret, as usual, we have your back. Take a moment to answer these two questions and then you’ll be ready to get in bed with the best NIGHT product for you.

1. Do you want to effortlessly add beauty benefits to your nightly shut eye?

ANSWER: YES

Added benefits when all you have to do is close your eyes and go to sleep? YES PLEASE. The first thing we have confirmed is that you do make solid life choices…and are in fact in the market for either the TriSilk Pillowcase or the NIGHT Pillow.

ANSWER: NO

Seriously? Go ahead and think about that one again.

2. Do you think the pillow you currently sleep on is absolutely amazing and providing you with the best sleep possible?

ANSWER: YES

Damn, let us know what pillow you are sleeping on! But seriously, that’s awesome. Now consider covering that pillow with our TriSilk Pillowcase, a proprietary spandex silk formula designed to moisturize and protect you precious skin and hair. Our signature midnight black hue negates light, acting like a built-in sleep mask and providing you with that deep, restorative sleep that keeps you looking and feeling youthful.

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ANSWER: NO

You aren’t alone. In fact, this is the answer we hear far more often. Consider trying something new: the NIGHT Pillow aka full NIGHT experience.  The NIGHT Pillow is a lightweight memory foam pillow combined with a custom-fit TriSilk pillowcase to fully maximize your shut eye. The advanced engineered memory foam sleeps cool and provides comfort and support in every sleep position while the custom-fit TriSilk Pillowcase moisturizes and protects your skin and hair. As mentioned above, our signature black hue negates light, acting like a built-in sleep mask. This is the real deal and the total package.

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We know sleep is the first step to getting on your A-Game, but don’t just take it from us. Here are five sleeping beauty celebs who believe in the power of shut eye and why we love them. 

1. GWYNETH PALTROW 

GP is not only a drop-dead gorg mama, but she chocks up her success to something she calls “clean sleeping.” In a recent interview, she coined the term to mean getting consistent, quality sleep. “Sleep plays such a powerful role in determining your appetite and energy levels that I believe it should be your first priority—even before you think about your diet,” Paltrow says. We <3 this no-nonsense approach to sleep.

2. CAMERON DIAZ

CD is America’s sweetest health guru, having published The Body Book back in 2013. She probably knew that we were all dying to look like her in Charlie’s Angels. And guess what? She attributes it to a sleep routine. Diaz stresses the benefits for your entire metabolic system when you implement a sleep routine. Sounds like something we should all try.

3. ARIANNA HUFFINGTON

Arianna Huffington is quickly becoming the crowned goddess of sleep. Her book Sleep Revolution paved the way for women and companies to re-think the importance of sleep. We love a girlboss who prioritizes her Z’s.

4. JENNIFER LOPEZ 

J-LO chocks up her killer bod to a solid night of shut-eye. “Sleep is my weapon,” she boasts. She swears 8 hours a night as her A1 beauty secret. And there’s no denying Jenny from the block stays fine.

5. BEYONCÉ

BEYONCÉ. That’s right, you heard it. Beyoncé loves sleep, attributing her version of beauty to it. “Having happiness and healthiness is my version of beauty. And you can’t have any of that without sleep,” she says. Sleep is the way, y’all. Take it from Queen Bey herself.

So go ahead, get your beauty sleep on. Start by making sure your pillow supports clear skin and healthy hair.  

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Have you ever not been able to fall asleep because your mind is racing? Or maybe you’ve fallen sound asleep after a long day…only to wake up 20 minutes later with eyes wide open? At NIGHT, we talk about sleep pretty much 24-7 and we hear this kind of feedback all the time, especially with our home base in NYC, the city that never sleeps.

We caught up with Alexandra Janelli, one of New York City’s premier hypnotherapists and fellow believer in the power of restorative sleep, to shed some light on how she helps her celebrity clients catch better zzz’s.

Here are her ten tips to boost your sleep game, because we believe sleep should be at the top of everyone’s priority list:

1. Don’t try so hard. “Stop trying to turn off your mind. Your mind never turns off even when you are sleeping.” Alexandra recommended listening to the thoughts and letting them flow, versus trying to control them.
2. Catalogue your day. Alexandra explained that digestion of the day is the first step to letting go. “Start from the beginning of your day and go step by step, noting each thing you did that day from getting up and brushing your teeth to going to bed.”
3. Consider using a journal. Clear your mind by writing your thoughts down. Alexandra told us this is a great way to consciously and subconsciously dump all the thoughts in your head out on paper.
4. Get out of your head and into your body. “Sleep is about relaxation. Relaxation and stress cannot coexist.” Alexandra recommended thinking about sending a message to each muscle in your body to relax. Go slow and see how heavy and loose you can make each muscle feel.
5. Forgive yourself. We need a reminder sometimes that we are not perfect! “There may be many things you didn’t accomplish today. Beating yourself up can only cause more anxiety.” Alexandra said to create a plan by making a to do list for tomorrow and then leave today to be yesterday. 
6. Accept that not every night will be a "good night sleep". “What happens in your day can be directly correlated to how well you sleep or don’t sleep. By holding a high sleep quality bar for every night, despite what happened in your day, the more you are setting yourself up for failure.” Alexandra explained that sometimes acceptance can alleviate the fear.
7. Think positive. Alexandra said that by thinking "what if I don't sleep tonight?" you are already planting a subconscious suggestion and influencing a behavior of not sleeping well. “Reframe your thinking to positive ego boosting suggestions, telling yourself that tonight you will sleep.”
8. Embrace the night. “Frustration increases stress.” Alexandra encouraged thinking of ways in which you can embrace the night when you are awake. Beating yourself up only leads to more stress and less possibility for falling back asleep.
9. Make your bed a comfortable, relaxing environment. Alexandra explained that it is important to take your time finding the right bedding and build a comfortable, dark environment, conducive to quiet, restful sleep.
10. Use guided hypnosis recordings. “There are many apps and recordings on YouTube that can help filter your thoughts and redirect your mind to a state of calm. These recordings can help bring you through the different brainwave lengths to a state of deep sleep.” Alexandra suggested trying her Theta Springs Sleep Better Hypnotherapy Program.

Looking for a strong New Year's resolution? Something that will 100% make this year better than the last?

We've got your answer: better sleep. And here are the top three reasons why.

1. Turbo Charges Other Resolutions:

Typically, the 3 most popular New Year’s Resolutions are:

1. Get Healthy
2. Get Organized
3. Live Life to the Fullest

Great goals America, but did you know sleep will help you with all the above?

Let’s start with Get Healthy: The health benefits are endless - from controlling stress levels, managing weight, lessening the effects of depression, and negating the impact of aging -  upping your sleep game is a key to any health goal.  

Get Organized: Asana and calendar apps are great, but if you really want to get on top of life then make sure you are getting sufficient Zzzs. A good snooze will help with improving memory, aiding in cognition and overall productivity.

Live Life to the Fullest: It takes a lot of energy to carpe diem and think of sleep as Popeye's can of spinach - your secret vigor boosting weapon. It provides critical restoration to both your mind and body giving you the necessary energy to go sky diving or rocky mountain climbing.

2. Couldn't be Easier

Only 8% of Americans are successful at achieving their New Year's resolutions. The most effective way to achieve a goal? Make it attainable! First, unlike that trip around the world, sleep fits into any budget. Furthermore, there's no learning curve like that new instrument that you've been meaning to get into. You can do it solo or with another person so accommodates any relationship status. And, unlike 6am workouts, your body instinctively wants it.

3. Trend Right

Did we mention how many celebs and visionaries are behind the cause? Let's take boss lady Arianna Huffington for example. She feels so strongly about the importance of slumber that she resigned from Huffington Post to launch Thrive Global, a worldwide initiative pushing it. She's given a platform to other big timers who are believers in the cause including Sheryl Sandberg, Rebecca Minkoff and Selena Gomez. And, if that wasn't enough there's some divinity at play. Big Papi, Pope Francis himself, declared his support for the cause by recently sharing it's how he crushes his holy life.

So, if you want to be sure this year isn't just another exhausting year...be resolute to sleep.